Startups’ playbook


In order to play “the game” and win, the new generation of entrepreneurs needs “coaching“. What if you can have access to advice on building profitable startups from many other entrepreneurs, investors and specialists?

Still, reading theory on how to play doesn’t make you necessarily a good player. You need practice. What if you can see how others do it practically, at different development stages and with different backgrounds?

And also, is not really easy to understand something new, unless you make analogies. What if this new adventure is described to you as a parallel to something you already know very well and you like to do?

If this sounds appealing to you, I invite you to read my upcoming book: Customer SeductionIt will help you build a profitable tech startup by showcasing how other startups seduce(d) their customers.

It will offer you 100+ perspectives of well known entrepreneurs, investors and specialists from various industries and locations. It will be very practical, with plenty of examples, case studies, tools to use, paths to follow.

And it will be easy to follow, being presented as an analogy with the art of seduction (examples: how to build long term relationships with your customer aka retention, how to make customers fall in love at first sight aka design, user experience etc.)

Reason why

I am planning to build my second startup in recruitment industry. My first (from same industry) was not really successful, but it had its pluses and minuses and I learned a lot from it. For the new one, I was preparing to define the concept, the business plan, develop it and launch. Realized it is quite a big mistake after discovering the concept of Lean Startup (coined by Eric Ries) and Customer Development (coined by Steve Blank). But after digging in books and articles around the topic, the practical part still was a mystery.

Then I discovered that by actually talking to other founders, investors and specialists you can get many more insights and practical advice. It was so interesting that I wanted to dig more and more and I came up with the aim of 100 interviews from which I can learn.

And since I noticed around many other new entrepreneurs that struggle with the same problem, I decided to share the results. The idea of the book came by willing to make it really accessible to startups. Everyone I talked to about it gave me really positive feedback. And people I approach for interviews are also really open to share their stories and advice. As well, I am really thankful to my team of interns and to our supporters.


Until today I put up a team, a title and a theme and I realized the first 11 interviews on 3 continents and scheduled many more to follow. Already the knowledge gathered is impressive. Besides, I realized that although the main value of the book will come from the people interviewed, I can also bring on my knowledge about running customer interviews and how to interpret and analyze the information (since I was working for 3 years in qualitative research). Apparently, this is a skill that people feel is missing explanation in books and articles for startups.

I will share quotes and previews, but I want to sit and analyze the information, structure it, give it an interesting shape (packing it in a nice art of seduction) and publish it in December this year.

Feedback and support

Meanwhile, my team and I are curious to see who is interested in the book and why, who would have interesting stories to share or intros to make, who would have suggestions for customer related things the book should cover. Share your thoughts by leaving a comment below. It is good to see support and interest. The most interesting comments will be featured in the book. And we will also offer some surprises!