6 continents pinned already. 34 interviews with entrepreneurs, investors and specialists…and counting til 100! All the knowledge to be shared in my upcoming book, Customer Seduction! If you are curious how tech startups from all over the world seduce their customers, this book is for you. Customer Seduction started out of international curiosity and desire [...]
“It takes time to become an overnight success.” Behind every success story, the founders usually spend years of work and go through many struggles and pivots. Same applies to the recent success story from Silicon Valley: Storify – a curation app to amplify voices that matter. Behind it there is a Belgian founder who pivoted [...]
TODAY’S LEAN WAY Push and Pull strategies usually refer to the point of Product Launch. If the entrepreneur built a product based on his vision and estimates of what people want and then releases it and promotes it – that is Push. If the entrepreneur build a product based on customer research, doing interviews about needs and [...]
If you are preparing to launch your tech startup (hopefully after validating your concept with your customers), most probably you are wondering how you can attract your very first customers. Should I send press releases to media? Should I buy ads? Should I rely on word of mouth? Should I ask friends to use it? Should [...]
What if you could read a book while is work in progress, have early access to its info and be able to make suggestions on how the book should develop? People like and want previews on books. Some authors disclose chapters or blog posts on it. But hell, aren’t we craving everything in real time [...]
Time has come to reveal a bit of the mystery behind Customer Seduction ebook by disclosing pieces of content. Enjoy the disclosure of interview #6 with Luiz Piovesana – Co-Founder and CEO at Empreendemia – HQ in Sao Paulo, Brazil. (Please note that here it is presented the complete interview, while in the book all the information gathered will [...]
Prelude In order to play “the game” and win, the new generation of entrepreneurs needs “coaching“. What if you can have access to advice on building profitable startups from many other entrepreneurs, investors and specialists? Still, reading theory on how to play doesn’t make you necessarily a good player. You need practice. What if you [...]
When you are an early stage tech startup, impress investors with how well you seduce your customers, not with how many you seduced already. Investors like to see engaged first customers and good conversion and retention rates, not absolute numbers. You need to prove that your first customers have a big crush on your product. That [...]
