About

I believe the world can be a better place through technology development and entrepreneurial mindset, and I am therefore set to contribute through my work to their evolution.


What I’ve been up to

In my 7 years of international experience in Business Management with a specialisation on Marketing Management, I have:

  • founded and developed two startups
  • led digital marketing for Software-as-a-Service technology companies
  • worked with Fortune 500 companies from a top marketing agency side
  • founded a non-profit organisation fostering youth entrepreneurship

As a data-driven marketeer with a passion for technology, I use analytics and marketing automation to measure marketing’s contribution to the business goals and to get insights into how to optimise the funnel and its conversion rates.

Being a fan of Inbound Marketing, I have used it as a main acquisition channel for several organisations and brought outstanding results. I’ve also written a book for startups and plenty of articles on entrepreneurship and technology.

Specialties: inbound marketing, content marketing, marketing automation, digital marketing strategy, integrated marketing, B2B marketing, consumer marketing, tech startups, SaaS

I am currently based in Singapore and have previously lived in Bucharest, Brussels, Berlin, Lisbon, and Kuala Lumpur.

Find out more on my LinkedIn profile:


Ways to get in touch

For business enquiries and events invitations, you can reach me by email:

mail [at] adelinapeltea.com

Or follow me on twitter for curated content about tech entrepreneurship & marketing